PR & Influence • Strategy • Communication
Gaming-Entertainment-Tech
Connecting those who create with those who bring their work to life.
Let's talk about your projectThe idea
CheckPoint connects those who create with those who can help their work reach the right audiences: media, creators, communities and institutions.
People are at the heart of communication. Understanding what makes a story unique — and who it can speak to — is how you find the right angle and the right people to reach.
The quality of connections matters more than the volume of outreach. A targeted approach, relevant angles and relationships built over time help reach the right people at the right moment.
Gaming, entertainment and tech are worlds where passion creates communities, conversations and stories worth sharing. CheckPoint helps those stories find their audience.
Expertise
Media strategy, press release writing, targeted outreach, interview scheduling and coordination, press preview and review management, editorial follow-up and campaign wrap-up.
Identifying the right creators, building lasting relationships, designing activations and managing collaborations from start to finish.
Press and community events, demos, panels, local and international trade shows — from preparation to on-site coordination.
Media monitoring, coverage tracking, media analysis and clear, actionable reporting.
Positioning, messaging, timing and support tailored to each client's goals, resources and pace.
Translating and adapting content and communication materials for the French market.
Sectors
Three worlds with codes of their own, where sharp angles and genuine connections make all the difference.
Experience
A selection of projects led before CheckPoint was founded, drawing on several years of experience in media and influencer relations. These campaigns, launches and events helped shape a strategic, targeted and hands-on approach.
01Gaming
Strategic support from the first teasers through to launch: writing and distributing press releases, managing interviews, and running press and influencer preview and review programmes. Organised a press and influencer launch event, plus behind-closed-doors presentations at European trade shows.
02Entertainment
Organised several press and influencer trips to the Warner Bros. Studio Tour in London on key moments for Harry Potter and the Prisoner of Azkaban, Harry Potter and the Goblet of Fire and the seasonal festivities. Wrote and distributed releases, handled invitations, coordinated guests and managed everything on site.
03Tech
Strategic support for the launch of the first-ever Xbox handheld, from writing and distributing press releases to pitching the product to media and influencers. Organised hands-on technical demos for journalists and content creators, specialist and mainstream alike, and presented the device at Gamescom and Paris Games Week.
About
CheckPoint Agency was founded after several years of experience across agency and in-house roles, with a desire to approach press relations and influence differently: more human, more targeted, and with more time spent understanding each project, what is at stake and the people behind it.
That experience now serves those who have a story to tell — projects driven by passion and worlds that deserve to find their audience.
Gaming, entertainment or tech, each project calls for understanding what makes it unique, finding the right angles and building the right connections with media, creators and audiences.
